FOR IMMEDIATE RELEASE
JULY 31, 2018 -- Australia’s iconic merino wool will once again be in the spotlight as international and Australian designers celebrate the launch of the second edition of Eco Fashion Week Australia ( EFWA) in Western Australia in November.
During on August 29 and 30, the Dowerin GWN7 Machinery Field Days, which are located in the central wheatbelt, will serve as an optimal host site for the EFWA 2018 launch, as Australian and international designers will present a fashion parade showcasing beautiful merino wool creations during the EFWA media launch on August 29 from 10.30 – 11.30 a.m. emceed by radio personality, Angie Ayers.
Wool is one of the most sustainable fibres on planet, and Australia produces 90 percent of the world’s finest wool apparel suitable for the high-end fashion market. With Australian wool’s eco credentials, it makes it a perfect choice for sustainable clothing, and therefore a prominent component of Eco Fashion Week Australia.
EFWA models with livestock at Dowerin Field Days 2017
Dowerin GWN7 Machinery Field Days has continually expanded over the past 53 years to be become the largest and most successful event of its kind in Western Australia, with outstanding effort from members of the community who contribute time, energy, and expertise. Income generated is injected back into Dowerin and surrounding towns, contributing to the success and survival of the region.
‘’Our launch event at Dowerin Field Days on August 29 is our ode to Western Australian Merino wool growers,‘’ said Zuhal Kuvan-Mills, Founder of Eco Fashion Week Australia, “EFWA will always celebrate Merino wool as a sustainable fibre.”
The media launch on Aug. 29 will be emceed by radio personality Angie Ayers.
About Eco-Fashion Week Australia:
Eco-Fashion Week Australia (EFWA) began in 2017 in Perth, Western Australia and was founded by Zuhal Kuvan-Mills, artist, designer and earth ambassador for Green Embassy, Australia's first internationally recognised organic fashion label. The event draws like-minded fashion designers and speakers from around the world. In 2018 EFWA expands to two Australian states. www.ecofashionweekaustralia.com