What drew you to create MOLA?
MOLA is an international Latin-American sustainable fashion platform of the Foundation Entre Soles y Lunas. We found the importance of bringing together everything that is happening in our vast territory with our designers, communities, technologies and new generations. We are so different yet so rich, that we needed to value all this and create consciousness and awareness about fashion, as we do realize that Latin America is the future and so is the care we give to our people and planet.
MOLA was born from a dream of a mother and a daughter, but today is shared by many people wanting to be change-makers.
Why was it important to you to offer a sustainable, responsible, Eco fashion view and how do you incorporate ideals such a Zero Waste into your work?
From MOLA we believe that fashion is a motor for change, therefore, it is absurd to conceive it as something made unsustainable. Why would we want to harm ourselves, our loved ones or our own home, planet? We can create beautiful, long lasting pieces without impacting negatively in our surroundings.
Sustainability is not about just using “eco” labeled raw materials, it’s a lifestyle, a mind-set, a way of living where everything is in harmony and equilibrium. If we raise consciousness about this, we know we can educate smarter, healthier and more creative generations of young people, and by consequence, turn the world a little better.
What are the biggest challenges you face as a sustainable platform?
Here in Latin-America, sustainability is still a raw matter, it is very new and sometimes far from society. MOLA is trying to wreck those walls and bring these concepts closer to the massive population, to raise greater awareness on the matter. However, as we work with designers, students and also the general public, we can still find ourselves stopped by walls built since quite a long time ago, and systems that are not changing with the future’s steps.
The biggest challenge is to make sustainability something personal, a matter of a daily basis consciousness.
How do you help customers understand the higher cost of sustainable garments when they are so inundated with sweat shop-produced cheap merchandise.
The designers we work with struggle with this a lot. Each of them have an innovative and unique way of communicating that enables the customers to fall in love with the pieces instead of the prices, and taking into value what it takes to create them and what their real importance is. From MOLA we augment this and try to educate potential customers within these principles of higher value, respect for the other’s work and community.
What can we look forward to seeing on the runway at Eco Fashion Week Australia 2018?
MOLA is presenting a curator collection, including designs of four of our designers from Uruguay and Argentina, being Cerrito de Indios, Bouvier, Troja and Carla Andrea. A mix of natural dyed, high quality, hand-made pieces with beautiful colours and silhouettes that speak of a renaissance in sustainable fashion.
How do you incorporate sustainable living in other areas of your activities?
As a platform we’ve got many sub-projects that raise awareness for different groups of people from different areas. This is how we work with children, for example, educating them with values on sustainability, tolerance, respect and team-work; or in our events like the Latin-American Fashion Week or seminars, we convey fashion with spirituality, consciousness, gastronomy, art, culture and others matters that still add to the sustainable lifestyle we try to create.
Anything else you would like readers to know?
Everybody is welcome to meet our work and be part of our actions, activities and platform, no matter where you are from. We are a great hub of designers, change-makers, activists, and especially, believers.
Links -
- Website www.molaevento.com
- Facebook www.facebook.com/MOLAevento
- Twitter www.twitter.com/molaevento
- Instagram www.instagram.com/universomola/
- LinkedIn www.linkedin.com/company/mola-evento/
